Prosecco and Portfolios Podcast "make over"

The title of the podcast is ‘Prosecco and Portfolios at the Shelbourne Hotel Business Podcast’. This name was chosen due to the content of the podcast focusing mainly on the Shelbourne Hotel being an ideal place to mix both business and pleasure. The Shelbourne Hotel is an excellent choice to host work events or business meetings as it is a classier location. The podcast itself is centred around discussing with Philip Weldon, a Dublin businessman, The Shelbourne Hotel being used to have business lunches and drinks and how it is a beneficial place to meet and discuss. We added the Prosecco and Portfolio part to the name to give the podcast what we thought was a bit of fun and excitement rather than just calling it a business podcast. The two words tie in with the persona our podcast will be targeted towards.

Keyword Research and Launch Timeline

This graph shows how frequently ‘The Shelbourne Hotel’ has been searched over the past 5 years, going back to October 2018. The most frequent amount of searches for ‘The Shelbourne Hotel’ happen over the late autumn/winter period. More around late November to January. The podcast would launch around early December to be surrounded by the peak amount of searches, alongside this it makes for perfect timing in the case of work events and business people lunching around the Holiday season which is who our podcast is aimed at.

The image below shows our Google Trends search for “meeting rooms Dublin hotels” and as you can see with only a 480 word return, we went with “the Shelbourne hotel” due to the high word count return at 18,100 which is shown further below.

Audience

The audience for this podcast centres around those looking for a classier or more elevated experience when wanting to meet for business purposes.

Persona

An explanation on your personas

- Classy, business

Branding

The podcast’s thumbnail includes an image of the bar at the hotel, a microphone, and text stating the title and its contents. The microphone was chosen to reflect time period, historical value, whilst linking it back to the podcast and using a microphone to record. A picture of bar at the Shelbourne Hotel was chosen to show class/elevated style, nice place for meeting

- Bold text black and white to catch attention as it contrasts with blue and brighter colours of image

- Simple so listener can understand what it's about at first glance

Podcast Content

An explanation as to how the content was chosen and as to how it is relevant to the

Audience.

Setting and Theme: The content revolves around businesspeople gathering at the Shelbourne Hotel to discuss business matters. The setting is a classy and sophisticated environment, emphasizing the idea of a refined dining experience.

Format: The podcast focuses on a combination of fine dining and business discussions, suggesting a unique and elevated approach to business meetings

Guests: The decision to interview a businessman from the Dublin area adds a local and personalised touch to the podcast. Featuring local business figures can create a sense of community and relevance for your target audience.

Why this Content: The podcast's theme of blending business and pleasure at the Shelbourne Hotel is consistent with the selection of content. Business executives searching for an elegant and refined conference space are likely to find the Shelbourne's setting appealing.

Relevance to the Audience: The target audience for the content is either business professionals or people who are curious about high-end corporate settings.

In closing, "Prosecco and Portfolios" invites you to embark on a journey where business meets sophistication at the Shelbourne Hotel. As we promise a refined blend of business insights and pleasurable moments, our podcast is your gateway to the seamless fusion of luxury and professional discourse. The carefully chosen title, strategic launch approach, and timeless branding embody the essence of our narrative. Whether you're in search of a premium meeting space or simply intrigued by the convergence of business and pleasure, we welcome you to indulge in the captivating world of Prosecco and Portfolios. Join us at the Shelbourne Hotel for a truly exceptional experience. Cheers to the art of elevating business discussions with a touch of class!